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Sales & Business Development Manager I

Guangzhou, China; Remote;

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H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemicals across all industries throughout the world.  While our products are virtually invisible, they play a vital role in ensuring the quality of modern life and we are committed to connecting what matters to solve some of the world's biggest adhesion challenges.


As part of a cross-functional team, the successful candidate will be responsible for the business development and Strategic Account activities for tape & label market. This position will focus on identifying new opportunities and then rapidly growing product sales to meet agreed business targets. The regional focus will be for Greater China.

This position will be based key cities of Guangdong province, reports to business director.

The BD Manager will have a broad experience and excellent relationships within tape & label industry and key accounts, along with a strong technical knowledge of the applications and materials employed. He must be able to articulate a clear strategy and implementation plan, and then execute to deliver sales growth in line with the agreed business plan.


  • Tape & label industry focus.
  • New application and business development.
  • Drive sustainable sales and profit growth in line with agreed business objectives
  • Actively manage and coordinate all aspects of the sales process and act as focal point for information flow between the company and target accounts
  • Carry out assessment of target market segments; communicate concise overview and opportunities for growth
  • Identify and validate new sales targets and develop pipeline of opportunities in line with agreed business objectives
  • Develop strong, long-term relationships with key decision makers at target accounts
  • Develop and communicate clear and compelling value propositions to target customers, using a consultative approach.
  • Identify and quantify opportunities to add value based on thorough and accurate assessment of customer’s process and performance requirements. Communicate effectively to global team
  • Act as project manager throughout all phases of sales project, driving key actions, setting priorities and managing risks
  • Build close partnership with relevant global resources (R&D, Marketing, Operations, Customer Service, and Applications Engineering) to deliver solutions that fully meet customer’s needs and timeline.
  • Work with global colleagues to ensure the successful transfer and ramp up of global-proven products to other regions
  • Develop win-win partnerships with other industry suppliers, including distributors, to generate leads and close business.
  • Make pricing proposals in alignment with strategy and value proposition and implement in line with business management guidelines.
  • Develop and execute high profit promotion strategy,
  • Identify and participate in trade organizations and shows relating to target markets.
  • Develop and manage sales forecasts and annual budgets
  • Complete monthly activity reports on a timely basis and status reports as required, Document customer activities within 48 hours of occurrence in 


Number of direct/indirect reports – None

Minimum Requirements

  • BS degree, preferably technical background.
  • 5-10 years business management experience in the tape & label industry or related adhesive industry
  • Experience on key project management.
  • Fluently English speaking
  • Demonstrated ability to prepare and deliver compelling technical sales presentations
  • Team player with excellent interpersonal and communication skills, 60+% travels expected

Demonstrates proficiency in the following competencies:

  • Responsive to change – Adapts (quickly) to changing circumstances
  • Individually responsible for results – Engages in activities and experiences that strengthen contribution to the organization
  • Model collaboration and commitment – Focuses on team success before individual success
  • Focus on customers – Creates an experience for customers – delights customers by providing exceptional value and service
  • Demonstrates operational excellence – Continually looks for new and better ways to get things done and shows functional/technical proficiency in work
  • Demonstrates effective self-management – Seeks to understand and act upon improvement opportunities
  • Accountability for Results – Translates goals/objectives into actionable plans and results
  • Build and lead effective teams – Attracts and retains the best people. Optimizes peak performance through development & coaching
  • Foster change and innovation - Seeks solutions that strengthen quality, value, service and effectiveness
  • Create value for customers - Anticipates and responds to market trends and opportunities
  • Demonstrate business acumen and business agility - Demonstrates functional/technical proficiency, engages in effective operational and strategic planning


  • Significant business travel across the countries responsible for.
  • The working conditions for this position would be anticipated to be those typical to an office. 
  • There may be minimal need to visit laboratories or manufacturing sites. 
  • There is minimal physical effort required for this position other than typing.
  • The types of hazards would be typical to those seen in an office environment.

    At H.B. Fuller, we are proud to be an Equal Opportunity Employer and are committed to providing all applicants and employees with equal employment opportunity. We subscribe to the Office of Federal Contract Compliance Programs (OFCCP) policy of employing and promoting individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, marital status, citizenship status, or any other protected classification.

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